Simplify Your Digital Marketing with These 8 Essential Free Tools
In the fast-paced world of digital marketing, the right tools in your arsenal can mean all the difference in everything. Nor do you need to break the bank to get started. Loads of free tools can help you to improve your work, save you time, and boost results. Let's look at eight of the best free tools that any digital marketer should know to ease their process and make marketing less terrifying.
1. Google Analytics
Why You Need It
A strategy in digital marketing cannot afford not to know its audience and how they act on your website. Google Analytics is free analytics software that gives you the power to understand how people are interacting with your website in terms of traffic and user behavior and performance.
What It Does
You'll be able to monitor the number of visitors you are receiving, where they are coming from, for how long, and on what pages. But you can even track conversions such as purchases or sign-ups to find out what is producing the best results. This really comes in handy when analyzing traffic sources coming from so many different sectors such as oil and gas companies contacts, so a business may know where to optimize outreach efforts.
How It Works
This tool simplifies your digital marketing by helping you make data-driven decisions. You will know what works and what doesn't, thus making the required changes to increase results without wasting so much time or money.
2. Canva
Why You Need It
Visual content is essential in today's marketing world, but not everyone has the time or skills to create professional graphics from scratch. Canva solves that problem.
How It Helps
Even though you are not a skilled type, canva makes light work of creating a visually attractive piece of content. You can customize the images by adding text, as well as designing eye-catching marketing material that will catch attention, thus making your brand classy.
3. Google Trends
While staying on top of things that are currently popular may help you gain an advantage in your market, researching what is currently popular within your target markets can be a big time waste.
What It Does
Google Trends will reveal to you what people are searching for in real time. It allows you to see trending topics, compare search terms, and examine interest over time.
How It Helps
Use Google Trends to find topics people are currently interested in and create content that fits the mold. It is a no-brainer strategy to position marketing efforts based on current popular interest, without having to guess which may work.
4. Mailchimp (Free Plan)
Why You Need It
Email marketing is still one of the best ways to reach your audience, but managing the email list and sending the campaigns is something too overwhelming.
What It Does
Mailchimp's free plan is a fully-rounded email marketing solution. It helps to manage a list of subscribers, crafting of email campaigns, and track performance. Whether you target an HR professionals mailing list or customers from other sectors, it keeps your audience actively engaged.
How Does It Help?
Mailchimp streamlines your email marketing efforts through easy-to-use templates and automation features. You can send well-designed emails, schedule them for automatic delivery over time, and track open rates and clicks, all without paying a dime if your list is smaller than 500 contacts.
5. Buffer
Why You Need It
Managing social media platforms can quickly become yourself juggling many balls at once. Buffer helps keep things in order and consistent.
How It Helps
Using Buffer, you will be able to put all of your social media in advance and schedule posts for publishing at the best time. For this reason, you won't have to be concerned with the actual posting daily, giving you more free time to do whatever you like.
6. Yoast SEO
Why You Need It
SEO gets complicated if you are not an expert and it is the key to driving organic traffic to your website.
What It Does
Yoast SEO free WordPress plugin helps you make your content on the website SEO friendly. It analyzes your pages and posts for SEO best practices and gives recommendations for improvement.
How It Helps
Yoast makes learning SEO easier. It instructs you, step by step, on what you need to do with your content and how you can word things to get all those keywords right so your content is readable but ranks well within search results, which translates into more visitors to a site.
7. Grammarly
Why You Need It
You need grammar for professional trustworthy writing, but the best of us commit those silly mistakes. Grammarly is here to save the day
What It Does
It is a free tool that helps you to search for spelling, grammar, punctuation, and clarity errors in your writing. It also comes up with suggestions for improving your tone and style.
How It Helps
Grammarly helps to improve your whatever blog posts, email, and social media posts are. This can save you from embarrassing mistakes and make your content more appealing.
8. AnswerThePublic
Why You Need It
Coming up with ideas related to content can be difficult, particularly if you think you’ve covered every possible topic in your niche. AnswerThePublic is here to help.
What It Does
AnswerThePublic shows you what people are asking online. Using a keyword, you'll get a list of questions and phrases people search for, organized into helpful categories.
How It Helps
This tool removes guesswork from the creation of content. You will know what people want to learn about so you can start creating blog posts, videos, and social media content based on what people are asking and what they need answers for.
Simplifying your digital marketing doesn’t have to be difficult. These eight essential free tools will help you gain momentum and get you in the right pattern to take your efforts to the next level without breaking the bank. Use them for optimizing your website, scheduling social media posts, or creating stunning visually captivating content and your digital marketing strategy will become that much more efficient and a whole lot less stressing. Happy marketing!